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How Our “New Normal” is Actually a Better Normal

January 5th, 2021

Cheers to 2021!

Well, the day we never thought would come finally did, and 2021 is officially in full swing. While the world is still a bit topsy turvy, and so much uncertainty remains, the start of a new year seems as good a time as any to look back on lessons learned, and contemplate what comes next.

Temecula Valley Wine Country went through a roller coaster of changes in 2020, as we implemented new policies to keep our customers and staff members safe, and experimented with creative ways to keep you engaged. While some changes we will be happy to say goodbye to when things get back to normal, some new practices we may hang on to just a little bit longer, if not forever, because, well… we kind of like them.

Change can often be uncomfortable, but it isn’t always a bad thing. So, in celebration of flexibility and fresh new starts, we would like to share the top five things that came out of 2020 that we will not be saying goodbye to in 2021.

  1. Reservations and Seated, Guided Tastings

When wineries were asked to implement social distancing protocols by limiting visitor numbers and requiring spacing among tables and tasting areas, reservation systems and more formal seated tastings made it easier to manage customer flow, while still ensuring a pleasant experience for guests.

What many of us realized in the process was that these guided tastings allowed us to get to know our customers better, and gave our guests more opportunities to ask questions, and learn more about our wineries and the wines in their glasses. While we look forward to welcoming guests back to our communal – and convivial! – tasting bars, we don’t anticipate our wineries giving up the more intimate, seated, guided tasting format any time soon. In fact, we look forward to new ways our wineries can use this type of experience to educate and entertain Temecula Valley visitors!

2. Taking Things Virtual

Why just get a bottle of wine when you can get a bottle of wine and meet the winemaker… virtually, from the comfort of your living room couch? 2020 was the year of the Zoom happy hours and virtual experiences and boy did we have fun with these! From virtual winery tours to wine club parties to educational tastings and more, Temecula Valley wineries took to the Internet to meet their fans and share their sips and stories.

Not only has this been a great way for us all to stay in touch with customers, but it has also been a way for us to make new friends across the country. We know wine lovers in other states and cities may not be able to visit us all the time, but Temecula Valley wineries can ship wine to just about any state, and the Internet knows no state lines! We can’t wait to see you on our computer screens over a glass or two of wine soon.

3. Trying New Wines

Nothing makes you crave new things quite like being stuck in your house, not being able to see your loved ones, and having all your favorite activities canceled for months on end. This boredom led many of us to take up new hobbies, learn different languages, and master new skills.

It led us to branch out of our sipping comfort zone to give some of those hard-to-pronounce grapes (hello, Falanghina!) a try. One of the most beautiful things about Temecula Valley is that we grow dozens of different varieties that all thrive here thanks to our Southern Californian Mediterranean climate. We know we won’t be losing that sense of adventure when it comes to wine discoveries in 2021; we hope you will keep up the curiosity as well!

4. Cool New Events

Temecula Valley is known for some pretty amazing events year-round thanks to gorgeous vineyards, stunning properties, and nearly 365 days of sunshine. When social distancing and outdoor tasting and dining requirements were put in place, Temecula Valley wineries had to get really creative when it came to event planning. The result? Fun new outings like drive-in movies, socially distanced yoga, and intimate (but at totally spaced-out tables) wine dinners among the vines.

Temecula Valley wineries have always thought outside the box when it comes to interesting grape blends, planting new varieties, and producing exciting wines. We are excited to see what’s next on the event horizon once things open back up. Hopefully some of these new, creative event concepts stick around, because there are few things better than sipping a bottle of your favorite Temecula Valley wine from the flatbed of your truck while watching “The Sandlot” on the big screen at sunset.

5. Gratitude

We’ve said it once, and we will say it again. We could not have gotten through 2020 without our loyal and supportive customers and visitors. We have also been reminded of the power of a simple thank you; of taking time to acknowledge those around us who keep us smiling – and afloat. Many Temecula Valley wineries have said thank you with special offers, discounts and promotions on wine, dining and shipping. No doubt we will continue to see these in the coming months. But we will never stop feeling grateful for YOU, and all that you as visitors and fans do to make our Wine Country so special.

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