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A Heartfelt Thank You

December 16th, 2020

Dearest Friends of Temecula Valley Southern California Wine Country,

As we enter 2021, we find ourselves reflecting on the challenges the past year has presented us with, and how we have gotten through them, together. And, as we enter another lockdown period, we continue to marvel at just how resilient our community is.  

We know the ups and downs of business closures and re-openings have been tough on everyone. This includes not only our local businesses, but also you, our customers, who have had to keep up with ever-changing news and requirements surrounding your ability to enjoy leisure activities like visiting wine country and getting together with loved ones over a glass or two of Temecula Valley wines. 

While our businesses may not be open for on-site wine consumption right now, there are still ways you can experience Wine Country. Not only will doing so hopefully allow you to stay engaged with your favorite wineries and winemakers, but it will also provide much-needed support to local businesses during these uncertain times. Here are a few ways you can continue to enjoy all that Temecula Valley Southern California Wine Country has to offer: 

1) Shop for some of your favorite sips. Temecula Valley wineries are still open for curbside pick-up and bottle sales! Most wineries ship direct, and many are offering free local deliveries, as well as great specials on individual bottles, gift packs, and shipping rates at the moment, so take advantage. Wine makes an excellent holiday gift. 

2) Get creative with wine tasting! Temecula Valley wineries are regularly hosting live virtual wine tastings and “meet the winemaker” sessions. Stock up on a few bottles and join in the conversation. This will help you feel connected AND teach you the art of wine tasting. Host your own with your friends online if you’re up for it! You can even reach out to your favorite wineries to get advice on how to do this; who knows, they may even want to collaborate with you on it!

3) SHARE…virtually. Again, small businesses need your help right now more than ever. With all of the at-home wine tasting you are doing, don’t forget to post your thoughts online! Share your tasting notes, wine photos, and impressions on social media, being sure to tag wineries and regions. These businesses will appreciate it.

4) Review. Now is the time to write all those Yelp, Facebook, and Google reviews you swore you were going to do after all of those positive customer service experiences you had not too long ago.

5) Reach out. Send a message of support to your favorite winery, tasting room staff, or winemaker letting them know you appreciate them, and asking how you can help. This is a small gesture that goes a long way right now. Your support – whether it was maintaining your wine club membership, joining us for virtual tastings, ordering wines online or over the phone, engaging with us on social media, or simply reaching out to say hi – has been vital to our wine community.

We cannot thank you enough for your ongoing loyalty to our wineries and the Temecula Valley region in general, and we cannot wait to see your smiling faces back in our tasting rooms and restaurants hopefully very soon. 

Fondly,
Your friends at the Temecula Valley Winegrowers Association 

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