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Visit California Votes McCue Marketing Communications “Best PR Campaign” at Excellence in Tourism Marketing Awards
MEDIA CONTACT:
Michelle McCue
McCue Marketing Communications
PH: (213) 985-1011 | E: michelle@mccuecommunications.com
FOR IMMEDIATE RELEASE
Visit California Votes McCue Marketing Communications “Best PR Campaign” at Excellence in Tourism Marketing Awards
MMC scored the win for its multifaceted “California Wine Month” campaign, developed to increase off-season visitation to Temecula Valley wine country
Burbank, CA (February 29, 2012) – At the dinner gala hosted by state tourism board “Visit California” to kick off its annual Outlook Forum on February 21-23, McCue Marketing Communications (MMC) was awarded Best Public Relations Campaign for Excellence in Tourism Marketing. The winning effort leveraged the state’s “California Wine Month” campaign at a local level to increase visitation to Temecula Valley wine country and elevate perceptions of the region as a premium wine destination. Campaign components included a regional tasting room passport, social media content, a gala event, and press trip, among other elements.
“We are honored to be recognized by our marketing industry peers, especially in light of the admirable work displayed by the other award finalists,” says MMC President Michelle McCue. “The ‘California Wine Month’ campaign was so much fun to develop; opportunities like this are the reason we are so passionate about what we do. We are very fortunate to have the Temecula Valley Winegrowers Association as a client, as they allow us the creative freedom and resources to design award-winning campaigns like this.”
Visit California CEO, Caroline Betata, and President and CEO of the U.S. Travel Association, Roger Dow, presented award to Ms. McCue and the other category winners. For an online list of award winners, visit industry.visitcalifornia.com. For more information about McCue Marketing Communications, visit www.mccuecommunications.com.
About McCue Marketing Communications, LLC
McCue Marketing Communications, LLC (MMC) is a Burbank-based marketing communications firm with clients throughout the United States and abroad. MMC specializes in strategic communications for the tourism, hospitality, and wine industries – sectors in which the team members have developed a thorough understanding of the stakeholders, marketing channels, audiences, and revenue drivers. Company capabilities include communications strategies, social media planning and content, media relations, video and visual content, and event marketing. The McCue team is made up of professionals who are not only technically skilled, but are also passionate about the people, places, and products they represent. Learn more at www.mccuecommunications.com or by calling (213) 985-1011.
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