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Running Low on Wine? Consider Shopping Online

May 5th, 2020

Wine at home

With most of us spending a LOT of time at home these days, it may come as no surprise that our wine intake has increased. According to a recent Forbes article, national online sales increased by almost 250% in the month of March, while Drizly, an alcohol-delivery app active in 26 states, reported a 300% increase in sales over last year.

Typically, the United States alcohol industry is governed by what is known as the “three tier system.” Wines must pass through a wholesaler or distributor before they are sold through a retailer to the customer. And, as one would imagine, a layer of pricing is added with each tier – winery, distributor, retailer – ultimately reaching the consumer and the final price that they pay for the product.

However, in most states, it is legal for a wine consumer to purchase wine directly from the winery. This “Direct to Consumer” or DTC model cuts out the additional layers of pricing that the wine would go through to reach the retail or restaurant market. Further, as a result of the COVID-19 situation, wine businesses have fought to get the normally strict interstate shipping laws to open up, allowing wineries to ship their products directly to consumers across the country – in many cases, to states they were previously prohibited from shipping to.

This DTC model is what Temecula Valley Southern California Wine Country is founded on. Nearly all of the wines produced in Temecula Valley are not available at wine shops, in restaurants, or on the shelves of large grocery chains. They are available at the winery and through the wine club, for purchase, consumption, and online orders. And, thanks to these relaxed interstate shipping laws, more consumers than ever have access to wines they previously did not – including Temecula Valley wines.

In celebration of our wine consumers – and the potential growth of the DTC model – we have compiled 5 of the best reasons to join a Temecula Valley wine club right now.

1) You are supporting a local business.

This is perhaps the most important reason of all to sign up for a wine club at your favorite winery right now, or simply order a few bottles online. Most Temecula Valley wineries are family owned and operated and have been forced to lay off or furlough large numbers of employees as a result of the pandemic. We want there to be a wide range of wineries still open for us when this is all over. By purchasing directly from the winery, you are helping them stay in business and foster greater diversity and quality in the wines available to consumers. Large wine brands that are in national distribution are far more likely to weather this storm than small, family-run operations. Let’s make sure it’s not just grocery store wine that’s available to us when the world gets back to normal.

2) Temecula Valley wines cannot be found anywhere else.

Don’t you love being the person who shows up to the dinner party with a bottle of wine no one has ever heard of or tasted before? Everyone has a little bit of a desire to be an early adopter or the first to discover a best-kept secret. With few exceptions, Temecula Valley wines cannot be found at your local grocery store. This is your chance to pop and sip some truly unique bottles of wine that are representative of a time and a place, and reflect an unmarred journey from grape to your glass, straight from the winery itself.

3) Your wines are carefully curated by the pros.

When you sign up for a wine club, the selections you receive each month or quarter, depending on your club’s set up, are hand-selected by knowledgeable staff who are closely connected to their consumers and hoping to surprise and delight them with each shipment. They thoughtfully choose their featured wines according to what they believe is showing well and ready to be enjoyed. You can rest assured that you are in good hands when the winemakers and winery staff, who have intimate knowledge of each product and vintage, are picking your next sips.

4) It’s something to look forward to

Everyone loves to get mail. And this is the best kind of mail ever! How much better to know that you are scheduled to receive a delightful wine surprise every few weeks than simply realizing you are low on wine and buying whatever the grocery store has stocked right now.

5) Wine club memberships come with a lot of perks

A typical wine club membership doesn’t just include wine shipments. Memberships often come with a host of other great benefits, from substantial discounts on other wines, free shipping perks, free tastings, and access to exclusive events like library tastings and winemaker dinners, to name a few. Many wineries also offer different wine club tiers to suit different preferences and budgets – for example, all whites, all reds, mixed selections, or “reserve”-style memberships that offer access to past vintages and other small-production bottlings.

Plus, rumor has it, the wine club pick-up parties are pretty legendary… once we are able to have them again!

Bottom line: The next time you find yourself running low on your favorite juice, think about exploring some of the different wine clubs out there in Temecula Valley. Shop around – there are plenty to choose from. Or, simply place an order online for a few bottles to be sent directly to you. There are so many great discounts on wine and shipping right now, so there has never been a better, more consumer-friendly time to stock up on wine. For more information on wine club memberships and other “Sip From Home” promotions, visit www.temeculawines.org.

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