Temecula Valley Celebrates First Ever “Wine Tourism Day” on May 11

March 28th, 2013


The first-ever Wine Tourism Day in North America will take place on Saturday, May 11th, 2013 with wineries, hotels, restaurants, and other businesses offering a variety of events to the public throughout the country.


Temecula Valley wine country is proud to celebrate Wine Tourism Day with a very special tasting offer! On May 11 only, join us for “Reserve Day” and receive an additional taste of a VIP Reserve wine at any participating Temecula Valley winery!


Select wineries are also offering a bottle or case discount on those reserve wines (discounts may vary), so this is the perfect time to sample and stock up on some of Temecula Valley’s top shelf wines.


Below is a list of participating wineries offering”Reserve Day” tastings to include a specially bottled reserve wine:                             Keep checking back for added winery updates!


The inspiration for a Wine Tourism Day comes from Europe, where the European Day of Wine Tourism has been ongoing since 2009. Attendees of the 2012 Wine Tourism Conference, an annual gathering of the industry’s leaders, discussed bringing the concept to North America.

“There are now over 7500 wineries in 205 American Viticultural Areas, 38 authorized wine appellations in Canada, and another 40 appellations in Mexico”, says Allan Wright, president of Zephyr Adventures, the active wine tour company organizing Wine Tourism Day. “Most of these wine regions and many of these wineries are dependent on visitors who sleep in hotel beds, eat in restaurants, and buy wine from cellar doors. Wine tourism is very important to the success of many local economies and is a subject worth commemorating.”

Wine Tourism Day is supported by a number of industry partners including LocalWineEvents.com, Touring and Tasting Marketing & Media, WineAmerica, the Wine Industry Network, the Wine Tourism Conference, and Zephyr Adventures, in addition to wine and tourism associations in wine regions throughout North America.

For more information and to find a list of events on Wine Tourism Day, please visit www.WineTourismDay.org. Events differ and can range from wine pairing dinners to music events to structured tastings.

Help spread the word about wine tourism by sharing the event through your social media channels!

Twitter: twitter.com/winetourismday | #WineTourismDay

Facebook: facebook.com/WineTourismDay

Temecula Valley wine country is an idyllic, easily-accessible, year-round wine destination where visitors can experience premium winemaking in a warm, welcoming atmosphere along with fine dining, stunning scenery and exciting events; only a 60-90 minute drive from all major Southern California cities.


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